Bringing the Sizzle to the Screen: A Cinematic Brand Relaunch for Cleve’s Gourmet Products
When Dallas-based agency MogXP asked us to create content for the relaunch of Cleve’s Gourmet Products, our goal was simple: create branded videos that showcase the versatility of Cleve’s signature meat seasonings – and make viewers almost taste it through the screen.
We produced a series of cinematic pieces highlighting a wide range of proteins, including rib eye beef, tomahawk steak, wagyu beef, bacon, pork chop, redfish, salmon, and even dove. To reinforce the seasoning’s flexibility, we also featured vegetables like eggplant, potatoes, and sweet corn. Each dish was intentionally selected to demonstrate that Cleve’s isn’t limited to one type of cuisine or cooking style—it enhances everything it touches.
Visually, we focused on texture and appetite appeal. Macro shots captured seasoning cascading over fresh cuts. Flames wrapped around cast iron pans. Juices bubbled, fat rendered, and surfaces caramelized.
Sound design played a crucial role. The client wanted the experience to feel immersive, so we emphasized authentic cooking audio—the crackle of fat, the steady sizzle of a searing steak, the pop of blistering vegetables. The layered sound brought viewers closer to the action and heightened the sensory impact of each piece.
The final result is a set of branded videos that do more than introduce a product. They create a crave-worthy experience—positioning Cleve’s Gourmet Products as a seasoning that transforms any ingredient into something unforgettable.